D_B_100Drew Boyd is a recognized authority, thought leader, educator, and practitioner in the fields of persuasion, innovation, and social media. He earned his Cialdini Method Certified Trainers (CMCT) designation displaying a deep understanding of the science of influence and the passion to teach these applications most effectively. Drew is the Executive Director of the Master of Science in Marketing Program and Visiting Assistant Professor of Marketing and Innovation at the University of Cincinnati.
Boyd retired from Johnson & Johnson in 2010 after a seventeen year career in marketing, mergers & acquisitions, influence and international development. He founded and directed J&J’s acclaimed Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. He also taught employees in the areas of strategic marketing, product innovation, and principles of persuasion. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.
Before Johnson & Johnson, Boyd spent ten years with United Airlines, gaining managerial and leadership experience in sales, marketing, and strategic planning. Boyd was one of the early pioneers of strategic partnerships between carriers that led to the creation of the Star Alliance.
Boyd served as an officer in the United States Air Force and completed distinguished tours of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command. He was top Minuteman III Crew Commander in the “Top Gun” competition in 1980.

Boyd is a former Trustee of the Marketing Science Institute, a member of the Product Development & Management Association, American Marketing Association, National Speakers Association, and an affiliate of the Global Executive Learning Network.

Boyd graduated from the United States Air Force Academy in 1976 with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago graduating with High Honors. In 2008, Drew joined an elite group of trainers credentialed as a Cialdini Method Certified Trainer (CMCT).

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